Instant Gratification

I've found a common issue with my clients that hold them back in accomplishing their goals - instant gratification. It seems most people want the goal but really its not the goal they want, its the benefit of the goal. If you have a real fairly challenging goal your currently working towards you've most likely felt the bite of instant gratification. We want the goal right now or as I mention the benefit. Now what is the true benefit achieving a goal? It's the emotional benefit, right! The feeling is the fuel and we feel deprived when the goal seems so far. So figure out what emotion this goal will give you - joy, excitement or a sense of accomplishment. Then ask yourself do I have to wait to accomplish this goal to experience my desired emotion. Of course not and you already have proof. Have you ever reached your goal and didn't feel all that excited, why not? Because you experienced the goal so many times in your thoughts as if you accomplished it which made you feel joy, excitement etc. So when you feel the instant gratification bug has bitten you remember to feel the feeling you want when accomplishing the specific goal and you can have it right now!